Strategic planning in higher education is like flying a jet—distant objects on the horizon one minute are right in front of you the next. The COVID pandemic has had a significant impact on higher education. Yet the prospect of declining infection rates and increased availability of vaccines has kindled hope that we may see a return to “normal” by Fall 2021. But what does that mean? Indications are that the emerging growth trends predicted in 2020 by the Bureau of Labor Statistics will continue and, in fact, will likely accelerate. The take-away for colleges? Don’t stop innovating and don’t take your eyes off the horizon.